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2024 France Leverage Trading Report

Opportunities grow in French leverage trading as market resilience and evolving preferences emerge

  • French CFD/FX trader numbers remain resilient, with low dormancy presenting opportunities to target sophisticated new traders through event-based reactivation initiatives.
  • Trading behaviour shifts see French traders embracing commodities and FX, with increased use of advanced charting tools.
  • Satisfaction at a six-year high, as traders call for lower overnight funding costs, better rewards, and more advanced technology and decision-support tools.

16 September 2024, Paris – Investment Trends has released the 13th edition of its 2024 France Leverage Trading Report, providing key insights into the evolving French leverage trading landscape and highlighting emerging opportunities for brokers as traders adapt to shifting market dynamics.

The report reveals that, compared to other markets studied, French CFD/FX trader numbers are among the most resilient in recent years. Although the overall number of traders has declined, they remain above pre-pandemic levels, retaining half of the growth achieved during that period. This decline is primarily due to suppressed inflows of new-to-market entrants, slightly lower client reactivation, and a moderate dormancy rate.

Vignati commented: “While new French trader numbers have declined, the report highlights clear opportunities for growth, driven by new entrants seeking to learn new skills or access higher returns and reactivated traders responding to event-driven factors such as market outlook and volatility. Brokers would be well served by adapting their strategies to attract and engage this client base.”

Copyright 2024: Investment Trends. 2024 France Leverage Trading Report

The report also highlights a notable shift in trading behaviour over the past 12 months with French traders embracing commodities and rekindling their interest in foreign exchange. The data reveals traders are also expanding their use of advanced charting tools, a trend which reflects a growing demand for technical analysis

Vignati stated: “The increased uptake of commodities and FX trading reflects the growing sophistication of French trading strategies with traders also increasingly using advanced charting tools and technical analysis. Brokers who offer robust technical support and tools for these asset classes will be best positioned to meet the evolving demands of traders seeking greater control and insight into their trades.”

The report shows that French trader satisfaction has reached its highest level in six years, driven by improvements in decision-support tools and technological advancements. However, traders are demanding more, with calls for lower overnight funding costs and enhanced loyalty programmes. Additionally, there is a growing appetite for personalised rewards and further advancements in charting and decision-support technology.

Vignati concluded: “High satisfaction levels from French traders is a positive indicator, but the market is evolving rapidly. Brokers who can respond to calls for more competitive funding rates and innovative, personalised rewards systems will secure a competitive edge. Advanced decision-support tools, in particular, represent a key opportunity for differentiation.”

For more information on the 2024 France Leverage Trading Report, please contact Kabir Lakhani, Business Development Manager at Investment Trends on:

Email: k.lakhani@investmenttrends.com or Phone: +44 203 865 9881.

 

About the report

The results are drawn from the Investment Trends 2024 France Leverage Trading Report, based on an in-depth study of n=7,625 respondents which concluded between May to June 2024.

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