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2024 Hong Kong Online Investing Report

Hong Kong online investors show resilience as AI adoption and international focus drive engagement

 

  • Resilient market participation: 50,000 dormant accounts reactivated, reversing a three-year decline in investor numbers.
  • Confidence boosted by AI: Hong Kong investors embrace AI tools, fostering greater confidence and proactivity.
  • International market leadership: Half a million investors drive Hong Kong’s status as the largest market for international share trading. 

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17 January 2025, Sydney – Investment Trends has released its 10th edition of the 2024 Hong Kong Online Investing Report, providing detailed insights into the behaviors, preferences, and technological shifts shaping one of the world’s most dynamic retail investing markets.

The latest report highlights the resilience of retail participation in online investing, with an estimated 50,000 dormant accounts reactivated over the past year due to favorable market conditions. This activity has driven a 3% increase in the total number of retail online investors, reversing a three-year decline.

Copyright 2024: Investment Trends. 2024 Hong Kong Online Investing Report

Reactivated investors are not just returning to the market—they are doing so with a sharper focus on aligning their strategies to shifting economic conditions,” said Lorenzo Vignati, Associate Director at Investment Trends. “As they navigate evolving opportunities, these investors are increasingly attuned to the dynamics of both the local and U.S. economies, showcasing a more globally aware and strategic approach to investing.”

The report reveals that Hong Kong online investors rate themselves as the least confident among international peers, with the majority identifying as novices or beginners, and only one-sixth considering themselves proficient or better. Data also shows the emerging use of AI with 17% of investors actively using AI, and 43% of non-users expressing interest in adopting the technology to enhance their trading decisions.

AI is redefining the retail online investing experience in Hong Kong,” said Vignati. “It’s empowering investors to overcome confidence gaps, signaling the rise of a more informed and proactive investor base.”

With over half a million participants, Hong Kong is the largest market for international share trading among those studied. The report shows that more than one in five investors use specialist brokers, drawn by low-cost access to U.S. markets and superior user experiences.

This leadership position highlights the global outlook of Hong Kong online investors,” noted Vignati. “Their willingness to embrace cost-efficient platforms and diversify internationally demonstrates both their adaptability and readiness to capitalise on global market opportunities.”

The report also highlights that mobile apps have overtaken pricing as the top driver for broker selection. Ease of use and advanced functionality have made mobile platforms pivotal for attracting Hong Kong investors, fostering loyalty, and driving recommendations within the investor community.

For more information or to request a copy of the report, please contact:

Email: b.chong@investmenttrends.com or Phone: +65 8711 8101.

About the report

The results are drawn from Investment Trends’ 2024 Hong Kong Online Investing Report, based on an in-depth study of 1,322 Hong Kong online investors conducted between October and November 2024.

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