2024 Singapore Online Investing Report

Singapore online investing: satisfaction soars despite contraction, re-engagement key for growth

• Trader Numbers Decline – 248,000 Singaporeans traded online, down from 264,000. Re-engaging dormant clients is key to growth.
• Satisfaction Hits Record – Client satisfaction is at an all-time high, but investor demands for live pricing, enhanced security, and risk tools are rising.
• Education Drives Engagement – Nearly half of investors access educational content daily, with 21% self-assessing as proficient.

14 November 2024, Singapore – The 15th edition of the 2024 Singapore Online Investing Report by Investment Trends reveals critical shifts in online investor behavior, broker performance, and market dynamics.

The report finds that 248,000 Singaporeans placed online trades on stocks and ETFs in the past 12 months, a notable decline from 264,000 in September 2023. This decrease marks the third consecutive year of contraction, with the active trader population returning to levels last seen in 2018.

Retail online investing market dynamics over the past year

Copyright 2024: Investment Trends. 2024 Singapore Online Investing Report

“The online investing market in Singapore is undergoing a recalibration,” said Lorenzo Vignati, Associate Research Director at Investment Trends. “While the decline in active investors poses challenges, the path to growth lies in brokers’ ability to effectively re-engage the vast dormant client base through meaningful and value-driven strategies.”

Client satisfaction among Singaporean online investors has reached an all-time high amidst a continued contraction in active trader numbers. Data shows that while investors are increasingly happy with the services brokers provide, their expectations are evolving. Key demands include live pricing, cited by 35% of investors as crucial, enhanced security (32%), and sophisticated portfolio risk management tools (28%).”

“Client satisfaction is at record levels, but the message from investors is clear: they want more,” said Vignati. “Features like real-time data and robust security measures are becoming essentials. For brokers, there’s a clear opening to differentiate themselves by staying ahead of these evolving expectations.”

Investor education also plays a critical role in the market. The report highlights that nearly half (51%) of online investors engage with educational content daily, while 21% rate their investing knowledge as proficient or expert. This high engagement underscoring the market’s appetite for continuous learning and resources that can empower informed decision-making.

“Education has become a key differentiator in this market,” Vignati observed. “The appetite for financial knowledge is substantial, especially among newer investors eager to build their confidence. For brokers, investing in high-quality educational content presents a powerful way to deepen engagement and strengthen client relationships over the long term.”

Investment Trends’ findings underscore the evolving nature of Singapore’s online investing market, highlighting how brokers that adapt swiftly to rising investor expectations will be well-positioned to re-engage dormant clients and drive future growth.

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