2025 Adviser Technology Needs Report

Adviser flows concentrate as platforms face a new loyalty test

• Platform consolidation reshapes inflow dynamics
  The average number of platforms has dropped to 2.0, with 71% of new client flows now directed to advisers’ primary platform – signalling high stakes for providers to secure and retain their position.

• Advisers split on tech architecture. Integration is the common priority
  23% prefer end-to-end solutions, while 22% favour open architecture with seamless integration. With adviser tech spend rising, platforms that support both models will be best placed to grow relevance and share.

• AI demand accelerates but advisers want deeper, smarter integration
  61% of advisers now use AI tools, but use cases and integration remain limited. Advisers are seeking embedded, workflow-friendly solutions.

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28 July 2025, Sydney – Investment Trends has released the 22^nd edition of its 2025 Adviser Technology Needs Report, delivering a comprehensive view of how Australian financial advisers engage with investment platforms and planning software. The study explores the drivers and barriers shaping platform selection, satisfaction and usage, while uncovering perceived strengths, weaknesses and unmet needs across the market.

The latest report reveals a decisive trend toward platform consolidation. Advisers now use an average of just 2.0 platforms, down from 2.2 in 2024, and are funnelling a growing share of new business into a single provider. In 2025, 71% of new client inflows are directed to the adviser’s primary platform, up from 65% in 2022, reflecting advisers’ focus on simplicity, efficiency, and deeper integration.

“Advisers are no longer spreading flows across multiple platforms. They’re backing the ones that meet their expectations and can facilitate their preferred investment philosophy,” said Cameron Spittle, Director at Investment Trends. “This consolidation is deliberate and accelerating. For providers, retaining primary status is no longer about brand, it’s about delivering real usability, functionality and value.”

Copyright: Investment Trends. 2025 Adviser Technology Needs Report

The report also highlights a growing divergence in adviser technology strategies. One in four advisers (23%) now prefer a single, end-to-end solution, up from 18% last year, while nearly the same proportion (22%) favour open architecture with seamless integration. However, a significant 36% remain agnostic, and another 9% are unsure of their ideal setup.

“Technology spend has climbed to $38,000 per practice and it is more important than ever for platforms to be able to integrate seamlessly,” said Spittle. “Regardless of whether advisers prefer a fully integrated solution or best-of-breed technology stack.”

The report also shows that platform-based AI use cases and integration remain limited, but adviser demand for more sophisticated tools is growing. 61% of advisers now use AI, mostly via third-party solutions for simple tasks, but are increasingly seeking embedded, workflow-aligned tools to support more complex functions such as strategy development (62%) and meeting preparation (61%).

“AI has moved beyond the hype, advisers are engaging with it, and they’re signalling what they want next,” said Spittle. “Interestingly, when asked about their preferred access points for AI, advisers favour integration within their advice software, especially for client-facing and strategic tasks.”

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