Investment Trends adheres to the code of professional practice of market, social and survey research in Hong Kong in accordance with the ICC/ESOMAR International Code on Market and Social Research.
In accordance with the ICC/ESOMAR International Code on Market and Social Research, Investment Trends seeks to protect the privacy of individuals through protection of personal information. Market and social research is based on the willing co-operation of the public and the business community. Such co-operation depends on public and business confidence that market research is carried out honestly and objectively using processes that protect the identity and rights of individuals, and without any unwelcome intrusion.
The Rights of Respondents
The respondent's co-operation in a market research project is entirely voluntary at all stages. They must not be misled when being asked for their co-operation.
The respondent's anonymity must be strictly preserved.
The interviewer must take all reasonable precautions to ensure that respondents are in no way directly harmed or adversely affected as a result of their participation in a market research project.
The interviewer must take special care when interviewing children and young people. The consent of a parent or guardian must first be obtained for interviews with children.
Respondents must be told if observation techniques or recording equipment are being used, except where these are used in a public place. If a respondent so requests, the record or relevant section of it must be destroyed or deleted.
Respondents must be able to check without difficulty the identity and bona fides of the interviewer.
The Professional Responsibilities of the Interviewers
Interviewers must not, whether knowingly or negligently, act in any way which could bring discredit on the market research profession or lead to a loss of public confidence in it.
Interviewers must not make false claims about their skills and experience or about those of their organization.
Interviewers must not unjustifiably criticise or discredit other interviewers.
Interviewers must ensure the security of all research records in their care.
When acting in their capacity as interviewers, the interviewer must not undertake any non-research activities.
The Mutual Rights and Responsibilities of Interviewer
Market research briefs, specifications and other information provided by the client, the research data and findings from a market research project remain the property of the client and must not be disclosed by an interviewer to any third party without the client's permission. The client has, however, no right to know the names and addresses of respondents unless the respondent's explicit permission for this has first been obtained by the interviewers.
The interviewer must not disclose the identity of the client (provided there is no legal obligation to do so) or any confidential information about the client's business to any third party without the client's permission.
The interviewer must allow checks to be conducted on their work at all times.
Collection and use of personal data
Investment Trends complies with the requirements of the Hong Kong Personal Data (Privacy) Ordinance (Cap. 486). In doing so, we will ensure compliance by our staff to the standards of security and confidentiality in line with industry standards.
The kinds of personal information we collect
The kinds of personal information we collect from you includes:
contact details (i.e. name, address, email address, phone number, fax number);
information about your employment and experience (i.e. employer name and address, your position/title, age, information about your previous employment and education);
your response to our surveys and questionnaires;
for customers – information about your business and your requirements;
statistical information regarding the use of our website including users’ IP address and the date and time of visits; and
How we collect personal information
We collect personal information through various means, including when you:
engage us to perform services for you or purchase our reports,
respond to our surveys and questionnaires,
enter into a competition or trade promotion that we run;
make enquiries with us,
sign up for reports, use our website,
apply for employment or
when you are referred to us by third parties.
The purposes for which we collect, hold, use and disclose personal information
Our main purposes for collecting, holding, using and disclosing personal information are to:
conduct research, analyse the results, create reports and allow for peer-review;
provide research and analytical services to our customers; and
and provide prizes and incentives to promotion winners.
We also collect information from:
customers in order to deliver our products and services and to market other products and services that may be of interest; and
contractors and employees in order to maintain and manage delivery of the services we need to support our business
We disclose the identities of our research subjects only to those directly involved in carrying out the market research project, to enable delivery of prizes or to facilitate the provision or distribution of survey incentives.
We publish the names and state of prize winners on our website.
Direct marketing
We may, from time to time, send you marketing materials about our services. If you are receiving promotional information from us and do not wish to receive this information any longer, please contact us using our contact details below asking to be removed from our mailing lists, or use the unsubscribe facilities included in our marketing communications. No marketing materials will be sent to those who have only provided contact details to Investment Trends as part of filling out surveys (survey respondents). These email addresses will be used only for the purpose of delivering prizes and sending further survey invitations if so requested.
Accessing and correcting the information we keep about you
Under the Personal Data (Privacy) Ordinance (Cap. 486), you have the right to access and/or correct their personal data. Accordingly, customers may contact our Data Protection Officer by using the channels prescribed below.
Data Protection Officer
If you have any concerns or complaints about how we handle your personal information, you would like to have your personal information deleted, or you have any questions about this policy, please contact our Data Protection Officer:
Contact person: Compliance Officer
Email: compliance@investmenttrends.com
Address: Level 6, 143 Macquarie Street, Sydney, NSW 2000, Australia
We will investigate your complaint and will use reasonable endeavours to respond to you in writing within 30 days of receiving the complaint.
We reserve change this Privacy Policy at any time and notify you by posting an updated version of the policy on our website
隱私權政策
投資趨勢遵循香港市場、社會及調查研究的專業實務守則，並依據 ICC/ESOMAR 國際市場與社會研究守則行事。
依照 ICC/ESOMAR 國際市場與社會研究守則，投資趨勢致力於透過保護個人資料來保障個人隱私。市場及社會研究是建立在公眾與商界自願合作的基礎之上，而這種合作有賴於公眾及商界對市場研究誠實、客觀的信心。此類研究應採用能保障個人身份及權利的程序，並避免任何不受歡迎的干擾。
受訪者的權利
訪問員的專業責任
訪問員的相互權利與責任
個人資料的收集與使用
投資趨勢遵守《香港個人資料（私隱）條例》（第486章）的規定。為此，我們將確保員工依循業界標準，遵守有關安全及保密的規範。
我們所收集的個人資料種類
我們自閣下所收集的個人資料種類包括：
我們如何收集個人資料
我們透過多種方式收集個人資料，包括當閣下：
我們收集、保存、使用及披露個人資料的目的
我們收集、保存、使用及披露個人資料的主要目的為：
我們亦會從以下人士收集資料：
我們僅會將研究對象的身份披露予直接參與市場研究項目的人員，以便交付獎品或協助發放／分發調查獎勵。
我們會在網站上刊登獎項得主的姓名及所在州份。
直接促銷
我們可能不時向閣下發送有關我們服務的市場推廣資料。若閣下正在接收我們的推廣資訊而不希望繼續接收，請透過以下聯絡方式與我們聯絡，要求將閣下的資料從郵寄名單中刪除，或使用我們推廣通訊中附帶的退訂功能。
對於僅因填寫調查問卷而向 投資趨勢 提供聯絡資料的受訪者，我們不會向其發送任何市場推廣資料。這些電郵地址僅會用於發放獎品及在受訪者有此要求時發送進一步的調查邀請。
存取及更正我們持有的有關閣下的資料
根據《個人資料（私隱）條例》（第486章），閣下有權存取及／或更正其個人資料。因此，客戶可透過以下列明的渠道與我們的資料保護主任聯絡。
資料保護主任
如閣下對我們處理個人資料的方式有任何疑慮或投訴，或希望刪除閣下的個人資料，或對本政策有任何查詢，請聯絡我們的資料保護主任：
我們將調查閣下的投訴，並會在收到投訴後 30 日內以書面方式作出合理的回覆。
政策修訂
我們保留隨時修訂本《私隱政策》的權利，並會於網站上刊登更新版本以通知閣下。
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